Generation Inc. published an
article written by their author Benoit Descary which reminds us about the importance of having a blog. We publish it here to help you grasp the information :
There is no doubt that your business could benefit from a well-planned social media presence. While Facebook, Twitter and Linkedin are popular platforms, the blog is the cornerstone of an online involvement, as it is in this space that you can develop your branding, talk about your products and services and demonstrate your expertise. In short, the blog allows you to tell your own story, at your own pace, in your own space.
According to a
Hubspot study , 81% of companies that have a blog consider this space is critical, important and useful to their business. In a previous post we already outlined the main reasons why your small business should have a blog. But here, we’ll push the analysis a bit further. [...]
One strategy that I recommend is to tie an online presence on social media to a blog. Let me explain: the blog should be at the heart of your social strategy. It’s your home, your property. The content you create there may be distributed on different social networks you use.
Content creation on your blog will make your website shine and potentially improve your influence on the web. Don’t reinvent the wheel, though. Use the content you create on social media, but be careful to use it to bring these potential customers to your website. It’s there that you can take any action to convert visitors into customers.
SOME IDEAS TO DEVELOP YOUR BLOG:
• Give a human feel to your blog.
• Do not sign your content as "My company."
• The person who writes the content should sign it with their name.
• Your company also gains to use the “storytelling” techniques while generating content and the blog is the perfect place to use this.
• Use the frequent questions from your customers as a starting point to create content.
• Create content that demonstrates the usefulness of your products and services. Be carefull not to write this kind of content as sales’ pitch, but rather as a way to inform.
• Use your blog to create simple, concise and easy case studies to talk about your partners.
• Demonstrate that your business has its own ecosystem and link your blog posts to your products and services.
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