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Christmas time is coming!

01/11/2012 16:11:19
Since Halloween is over, I invite you to start thinking about the next major holiday period on our international calendar: Christmas! You have an online store? Great! Now is the time to start thinking about this, let’s admitt it, rather commercial time of the year! Whatever your beliefs are, this period can help you increase your sales. It’s also particularly important in terms of marketing!

Everyone is looking for the perfect gift for a friend, a spouse, a family member. People are now starting to look early, too. If your store offers products that are gift worthy, get ready! You can start advertising Google Adwords, Facebook ads or offer a percentage discount on certain items to attract attention! Consider adding promotional images to your home page, try titles like Ongoing Christmas Sale, or enjoy 20% discount on X, where X is one of your product. Selling services? You can still have Christmas promotion! Don’t forget to edit your product, in the advanced tab of the product to apply the discount. An incentive to purchase can also be to offer free shipping for a period of time or a percentage off some items, both are good marketing methods.

Change your template for a holiday template, too! We offer several visual on this subject in order to make the holiday shopping experience complete! Find our festive visual in the album on the right side of this article. Search by color in the template library to find the one you like! Other Christmas templates are coming soon!

Attract people to your site via paid advertising to increase your sales. Depending on your product or target audience, you can choose which ads can be more appropriate : Google AdWords or Facebook ads ... or a mixture of both. Facebook is easier to target, but works best with a younger audience, and more is a bit more focused on technology. These ads can have a limited budget and be set accordingly to your needs. Simply follow a few steps to create your ad and, of course, write a short ad that is catchy! Include a sale or use a title like "Looking for the perfect gift for ...". Change your texts or run 2 or 3 advertising campaigns simultaneously. Experiment and see which ads give you the most results! By starting early, you can test and refine your campaigns to get maximum results for late buyers!
Posted by Maud •   Add a comment  0 Comments

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