Even more for your website

Opt for a professional and efficient website.
The very best for your website

Sell your products or services online and increase your income with your E-Shop website
Tell us about your website and it may soon be selected as the site of the week or even for an article featuring our customers' websites! Increase your visibility and share your successes with the web and the whole WebSelf community !
Gain visibility!
You like WebSelf? No, you love it?!
You had a blast creating your site or you're still amazed by WebSelf's simplicity? Tell us about it!

We are collecting testimonials from our customers. Send us your experiences using the form for your chance to be published in our monthly newsletters or on our website!

Tips to build a website


How to advertise your business using SEA (Search Engine Advertising or paid search results)

20/11/2013 11:50:21

As a site owner a key question you have to ask yourself is how to attract or bring potential customers to your website. Search Engine Advertising (SEA) is a way to advertise your business through search engines like Google and Bing where you run an advertising campaign through hyperlinks. This can help you gain a better visibility and attract customers that are really interested.

One of the advantages of SEA is that you can monitor your Return On Investment. Unlike with other types of advertising, you know the traffic level and the subsequent visits it generated because everything is measured and measurable. Another benefit is that you are billed is by pay-per-click. Which does not generate any costs, unless a visitor clicks on your business’s link. This allows you to manage your budget properly according to your goals (measured in terms of visitor volumes and / or sales) and adjust your spending to the cost of a click. The cost you pay per click is mainly based on the quality of your advertisements, your branch and the competition in this branch. If you aim a wide and competitive market it can cost you dearly in pay-per-click advertising. I suggest you target a specific audience and choose specific key words and phrases, because it is useless to see big and spread your net too wide.


There are different tools to help you in your analysis, such as Google’s keyword planning tool.

You can also use key phrases (deep sea fishing) that will allow you to, despite the lower volume of traffic associated to specific expressions, reach deeper into the market and find quality customers that really want to see what you have to offer. Consider the following example: Suppose you sell car parts, a competitive business, you can choose to advertise your business using links connected to the keyword "car parts". This will probably lead to a lot of traffic from potential customers but 1) your display space will be quite expensive and 2) the target audience is large and may be not looking for the car parts you offer.

So if instead, you select a phrase that will has a deep instead of a large reach, such as "BMW exhaust system parts", there may be fewer daily visits, but you will have a customer who is looking for a specific item on your website. Even better, by using well-targeted search terms, you can direct the visitor to a specific webpage, in this case, the BMW parts. By the way, on Google the term “car parts” returns about 48 million hits (surrounding the term with quotes “ ” for an exact match), whereas you will only get around 27 thousand hits using the term “BMW exhaust system parts”.

To develop and implement advertising campaigns you can use Google Adwords or Bing ads, depending on the search engines you would like to use.

For website-layout optimization and to quickly know the interest of potential customers, it is important that a page is easy to visit, with a clear message and good calls-to-action.

Once you have incorporated these points into your website it is not enough to put it online and wait for everyone to come. It is necessary to review points (changes in the page contents, advertising, etc ...) so your SEA campaign has the highest Return On Investment possible.

What are your thoughts on SEA and online advertising? Have you already tried it?
We always like it if you share your own experience with us. So feel free to let us know.

The following Youtube-video with Google’s chief economist gives a concise insight into the workings of SEA.

For more information on related terms you can visit some of our other blog posts:


Posted by Matthieu •   Add a comment  365 Comments

I think your post has given me a lot of inspiration and made my eyes shine. It really guides me like a shining star., I will try my best to learn from you and hope that you will become better and better
토토사이트 https://totowho.com posted on 31/08/2023 22:15:56
Experience superior kid's furniture at Playfurn, the online furniture store in Pakistan. Browse through the finest selection of children's beds, chairs, tables, and toys available.
AlbertOganisqn https://playfurn.co [...] posted on 31/08/2023 03:28:01
Do you want to spend your vacation in Lahore and have fun there? If so, this is an excellent option. You should think about the place you choose because there are so many fun and exciting things you can do there. Lahore Call Girls is a great place for people who want to have fun and be entertained. Every day, a lot of people go there. People who come here looking for this type of fun and entertainment are usually lonely. This is now a big problem for a lot of people and needs to be fixed as soon as possible.
call girls in lahore https://elitelahore [...] posted on 29/08/2023 05:00:50
Our babies know how to make you feel happy by using the moves that make the most of their bodies. Everyone who buys one of our beautiful hogties will be incredibly happy with it. No matter what group you belong to, our most beautiful people are expected to play the most important parts. It's easy to find a good way to have fun with these beautiful and talented women in our care.
Call Girl Islamabad https://callgirlsin [...] posted on 29/08/2023 05:00:09
Everything will depend on the sexual escorts who can make you feel whole. Their extreme sexual approaches can make their customers feel like they're in a different world. These beautiful flirts don't mind being a little bit wild. You won't have any trouble having sexual experiences that stick with you. Escorts can always give their clients full-length sexual pleasure, which is exciting.
Call Girls Karachi https://callgirlsin [...] posted on 29/08/2023 04:59:19
first prev ... 8 9 10 11 12 ... next last

About us
Create a website  •  Make a website  •  Make a site  •  How to make your own website  •  Create online store
RSS YouTube Twitter
Facebook FlickR Pinterest
WebSelf® is a registered trademark specialised in website creation for TPE-PME. © All rights reserved, 2007-2013
Create a website with WebSelf