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SEO 101

13/09/2013 08:55:16
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The following poster is a summary of factors that influence your position in search engines and provides tips how you can improve your positioning.

The poster gives information about the following keypoints:

Contents and keywords

Contents is one of the key elements for referencing. Search engines prefer text content because they are easier to understand by an algorithm than images or videos.

1) The right choice of keyword or key-expressions for referencing is important to be able to appear in search queries that generate a steady traffic. It is therefore important to know the keywords or expressions that visitors will use to find your page and build contents accordingly around those words. Do not forget that you are writing for people and that search engines are only a secondary target. You should therefore try to avoid repeating keywords too often on your website.

2) Internal links between your pages (on the right key-expressions) gives users easier access to detailed information and also give a better understanding of the importance of your webpages for search engines.

3) Regular updates of unique content will help your positioning. To search engines this is an sign of regular activity on the website.

Usability

The design of your logo and it's layout are scanned by search engines to make sure that the user experience is optimal. For example, if you have publicity everywhere on your website or on places where contents could be expected, search engines will penalize your website. Never forget that the goal in designing a website is information, organisation and a clear presentation of a message.

Accessibility

1) Well-structured pages are easier to understand for search engines. So do not forget to use a good Title-tag as well...Read post
Posted by Matthieu •   Add a comment  0 Comments

New features for E-shop

02/07/2013 09:44:20
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You might have noticed that we have recently introduced new features for e-shop users. The goal of these features is to improve your customer experience and increase your revenue.

Bill in PDF-format

Your bills are now available in the E-shop management section in the tab Order in PDF-format. You can add a personal touch to these bills by adding text on the upper or lower half of your bill. This is useful for adding a legal disclaimer, your company's registration number or trademark. We have also improved the e-mail sent to buyers for the purchase summary, as well as the e-mail you receive when a new purchase is made on your website.

Customized payment methods

With WebSelf you can now use up to 5 different payment method in you e-shop. Besides the 3 payment options that are already available (PayPal, bank transfer, check), you can now add 2 customized payment methods. For example, you can add an option for
"Payment on reception" or otherwise "Payment in store".
To add this feature you can go to the "Payment option" tab in your e-shop management section. Then activate the customized payment options and add a title and brief description.

Cross-selling

If you are looking for options to increase your sales and the average value of shopping carts on your e-shop, you can use the new "Cross-selling" feature. You can now add up to 5 related products to any product description that might interest your customers. For example, if you sell digital cameras you can suggest memory cards. If you are selling necklaces you can suggest matching bracelets.
Suggesting related products is a good way to encourage additional sales or introduce new products to your visitors.
To add related products, simply go to the "Advanced"-tab of a product, activate the cross-selling option, c...Read post
Posted by Matthieu •   Add a comment  0 Comments
We made some changes to our modules and we believe will they will make you very happy and help you create a site faster! First, we made the navigation between the different types of module more user-friendly by separating the modules by categories. Now, when you add a module, the different types of modules can be found on the left and you can switch between categories  more easily. This is a neat way to introduce you to our modules and who knows! Maybe you’ll  find modules that you have never noticed before!

The second new feature concerns the addition of modules to a page. We responded to the popular demand and allowed you to add modules from anywhere on a page! In fact, now, you can add a module above or below an existing module without having to use the arrows to move the module up or down! When you hover a module with your mouse to show the edition bar, you will find the same bar as before, but we added a small "+" sign to the left. By clicking on this icon, you will open the Add a Module menu. You can choose from "Add a module above", "Add a module below" and "copy module". Yes, you read that right! You can also copy modules from one page to another! Once the module is copied, it will be added in the Add a module window, with all our other modules. You can simply go to select your copied module there to insert it to a new location. Note that the original module will not be deleted automatically!

These new functions have been implemented in the editor to make your webmastering experience easier and help you create a site faster. Remember that you can also combine them! You can copy a module from a page and add it to an below an already existing module on another page!
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Posted by Maud •   Add a comment  0 Comments

A successful Facebook strategy

29/05/2013 15:10:32
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Facebook is an integral part of our lives now. So it’s logical to consider increasing your online reputation through the social giant. Since Facebook is huge and we are not all experts in the field, I thought it would appropriate to give you some ideas and starting points to ensure your online success.

First, it should be noted that a company Profile won’t do you any good.. What you need is a company Page . The difference between the two is major! If you create a personal profile for your business, your fans will need to send you a friend request to connect to your account, which slows down connectivity. Also, you will have no access to your post’s statistics or to the promotional tools. In addition, to administer your company profile, you always need to log out of your personal profile and vice versa, which can become laborious. The business pages are made for professional activities. They are manageable from one or more personal accounts, have promotional tools for the page itself or specific posts, comprehensive statistics and management tools that are important to your success. If you have a profile right now, remove it immediately and start a page before going any further!

Once your page is created, you have to remember that it’s not an independent element, but part of a whole. It’s part of your online strategy and the goal is always to bring more traffic to your website, which is your very own portal, where you have full control over your content. Why should you care about the Likes of your Facebook page? Well, because it increase your online reputation, it’s part of your professional image and that it helps you reach a wider audience. If someone becomes a fan of your Facebook page, you can then reach them everyday via your posts. In addition, if a person comments or s...Read post
Posted by Maud •   Add a comment  0 Comments
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We can never say it often enough, a picture is worth a thousand words, but did you know that the wrong image can cost you up to $1000 in fine? In fact, did you know that you must pay close attention to the images that you use online? If you use a photo that does not belong to you or have the rights to use, you may be subject to fines!

I often hear "Well I found the image on Google, I’m pretty sure I can use it, right?" This is a big mistake. An image is not free of rights because it is found on Google Image, quite the opposite! The image was posted by someone else and that person has the rights to use it, whether because it’s their own picture or because they bought the rights. Photos and images are all subject to the rules relating to intellectual property and you don’t have any rights on an image taken online.

You can’t use a photo, image or illustration if you aren’t the author and don’t hold the rights. You can find images online that are free for personal use, but you must make sure that you’ve read the license and that this license permits you to use the image! Often Royalty Free Stock Photos sites have a set of license you must follow depending on your use of the image. For example, sometimes they require you to put a caption under the photo mentioning the photographer or agency that took the picture. If you find a picture with a search engine and that it’s the perfect picture you were looking for, take the time to check if it is free to use or contact the webmaster for references on the author. It’s a necessity and can save you hundreds of dollars. If you use an image that is not yours or legal, you could be fined and in general, the fines are pretty high! If you are a small business or an autoentrepreneur, every penny counts and you probably don’t like surprises of this kind! Taking the time to validate the legality of a pic...Read post
Posted by Maud •   Add a comment  0 Comments
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With the recent release of the newsletter subscription module in partnership with MailJet , we thought an update on email campaigns would be a good idea. Indeed, it’s easy to fall in for the rumors about newsletters : some say that they don’t work, that people do not read the messages, that they’re too overwhelmed with spam for companies to have successful campaigns ... This is wrong, of course ! You just need to know how to build your campaigns so that they are successful! 41% of new subscribers open or click email campaigns, it’s up to your to keep them coming for more!

Here are some key points to keep in mind when you build your campaigns:

Pay attention to your subject line!

The title or subject of the email will be the first thing seen by the client or potential client. Pay a lot of attention to them! This is an email after all and often, people are overwhelmed with irrelevant messages so be careful to avoid titles like "40% off! ". This type of title can easily be confused with spam email and offers no indication of what your business is. Don’t forget to include a call-to-action, an invitation or your company name in the title. When people responded to the question "Why do you open a marketing email ", 64% said they have opened the email because it came from a company they like or trust and 47 % opened the email because of its title, while only 26% have read the content due to a tempting offer. This 47% is far from negligible. Write a relevant, complete and truthful title, do not aim sensationalism. Be careful to keep your title below 30 characters! 22% of people spend less than 10 minutes per week reviewing their marketing emails, make sure yours does not go unnoticed.

...Read post
Posted by Maud •   Add a comment  0 Comments
You can now take subscription to a newsletter via this easy to implement and practical module. The module works in partnership with the MailJet.com website, where you can manage, create and send newsletters. You need to create a MailJet account before using this module. Note that MailJet offers several plans, including a free option that allows you to send up to 6000 emails per month! It’s a friendly and easy to use website that provides free technical support and a convenient newsletter editor!

First, you need to add the subscription to the newsletter module to your site module. Then, you will need to link your MailJet account to your site by following three easy steps . After that, you’ll be able to choose a list of existing contacts or create a new one. Each time a user signs up for your newsletter via your website, his or her contact information will be added to your contact list in your MailJet account. Then, simply create your campaigns in your MailJet account and select the appropriate mailing list.

The email campaigns are a great way to reach more people. By creating a newsletter for your business or your website, you keep in touch with your visitors, while engaging them further toward your goals. Give them the most recents updates from your activity, Share a promotionnal code with them and make sure it’s available only by receiving your newsletters, share your blog posts or highlight your expert position. Since the user is registered to...Read post
Posted by Maud •   Add a comment  0 Comments

Does your company have a blog?

17/04/2013 11:57:21
Generation Inc. published an article written by their author Benoit Descary which reminds us about the importance of having a blog. We publish it here to help you grasp the information :

There is no doubt that your business could benefit from a well-planned social media presence. While Facebook, Twitter and Linkedin are popular platforms, the blog is the cornerstone of an online involvement, as it is in this space that you can develop your branding, talk about your products and services and demonstrate your expertise. In short, the blog allows you to tell your own story, at your own pace, in your own space.

According to a Hubspot study , 81% of companies that have a blog consider this space is critical, important and useful to their business. In a previous post we already outlined the main reasons why your small business should have a blog. But here, we’ll push the analysis a bit further. [...]

One strategy that I recommend is to tie an online presence on social media to a blog. Let me explain: the blog should be at the heart of your social strategy. It’s your home, your property. The content you create there may be distributed on different social networks you use.

Content creation on your blog will make your website shine and potentially improve your influence on the web. Don’t reinvent the wheel, though. Use the content you create on social media, but be careful to use it to bring these potential customers to your website. It’s there that you can take any action to convert visitors into customers.

SOME IDEAS TO DEVELOP YOUR BLOG:
• Give a human feel to your bl...Read post
Posted by Maud •   Add a comment  0 Comments
A glance at our customers takes a deeper look at the beautiful site Creation Noisetier . This e-shop sells multiple natural medicinal items made from hazel. The design of the site is very well done, with beautiful photos and a template that fits well with both the sector of activity and the colors of the business. The default logo location on the left was used to insert a vivid image, while the default banner location was reserved for the insertion of the business’ logo. The webmaster uses well the WebSelf functions to vary the site’s appearance and goes a step further by interchanging the logo and banner’s default locations. By doing so, you can have more flexibility in the size of your logo. If you want your activity’s logo to be bigger on your site, this is a very good way to do this!

As for the site itself and its contents, again, it’s very well done! Images of buttons have been added to the site, such as the “acheter” (buy) button in the right section of the homepage and also all throughout the site. These buttons put the shop forward on the website, without taking up too much space or grabbing too much attention, like an animated banner would do. They also fully respect the design of the site and it’s style and color. If you wish to do so too, simply create an image and use the image module to insert it into your website. You can then add a click on the image and redirect to the shop of your site or any other page of your choice.

The homepage contains text modules that each redirect to other sections of the site, which is a great advantage in terms of user-friendly navigation and are straight to the point. This is an excellent Call-to-Action example...Read post
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Posted by Maud •   Add a comment  0 Comments
In general, we all want to be on Google. We want to be the first, the best, the favorite. However, some pages are not intended to be indexed and some are much better off search engines. Consider, for example, your secure pages or hidden pages. If you don’t tell Google that these pages shouldn’t be indexed and available on its results pages, they will be!

If, for one reason or another, you want to remove a page from Google or prevent it from being indexed, you can do it in 2 different ways. The first is to create a Google Webmaster Tools account and define in the settings which page to keep off search engines. The second is more simple. It simply requires you to add a small line of code to your pages to tell Google that the page shouldn’t be found on the search results pages.

First, go on the page on your website that is to be removed from Google. Here are the steps to follow:
Click Add Module Choose the Script module The script module contains 3 fields. Find the one who mentions the <Head> and </ head> tags. Be careful to choose this field for this approach to works In the <Head <and </ head>, copy/paste the following script:
<META NAME="robots" CONTENT="noindex"> Add the module and publish your website online! There you go! All done! Now you need to wait until Google scans your site and take the change into account. This may take a few days or a few weeks, depending on how often you publish your site. The more often a site is published, the more often Google scans it for updates. You can force the hand of Google a little by resubmitting your website’s URL for indexing...Read post
Posted by Maud •   Add a comment  0 Comments
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