Tips to build a website

When creating a website, the aim is to be visible, but how to get there? Once more, we cannot say it enough, the key is your Web referencing strategy, nevertheless this is not an easy task.

 

Most internet users research products or services through Google. The California-based company specializes on the internet services it has just came out a new one! Google My Business, not to be confused with Google App for Business. The advantage of this new free tool is that it allows you with few clicks to combine various services already offered: Google+, Google Maps and Google addresses. By creating a page for your business, you can be located during a search. You have a shop and you want to show up in the results when someone searches for your service in your city? Google My Business has been designed with this in mind. 

 

The whole concept of the Internet focuses on the interaction the customer has with a brand and also the simplicity of sharing data. The importance of having a Facebook page is no longer a matter of marketing, it is more beneficial to have a Google account to increase the probability to appear during searches. This interactivity increases your chances of convincing future prospects. During a search they can see the number of stars you have been granted by your clients and your location.

 

It is a way to raise awareness for your site while being close to your customers!

Directories are platforms that list websites. It might be interesting to be listed in theses for two very good reasons: You offer your potential customers another way to find your site. You create direct links to your site that will help you gainning notoriety! Some directories are recognized as high quality sites by Google, by listing your site with them, you have a chance to improve your reputation on the web. There are two main registration methods with directories: A manual registration . This is simple and generally recommended method. You must give information about your site through a form; such as name, URL, and the theme of the website. Some directories require you an estimate of website traffic. Thereafter, your site will be analyzed and will be added or not to the list in the directory. And you will always be able to track your SEO. An automatic registration. This is a method of registration to avoid (paid or free), because it is generally a service offered by a third party which is not a directory itself. You give some information about your site through a form and therefore this information is communicated to a large number of directories that normally add your site to their list. Many links by making a minimum effort! But beware! You have no control over how your site will be added to these lists; you may find yourself on directories that might be in the "black list" of Google and can harm the reputation of your site, in addition, you have no way tracking your SEO. So, how to find quality directories? Here is our suggestion: -...Read post

The proper positioning of your site depends on several factors, but optimizing your pages is one of the most important factors. A site with many optimized pages is more likely to be deemed relevant by the search engines and thus get a better position.
We must keep in mind that on-page optimization should be made based on the content of a particular page and not on your entire website. Each page should be optimized independently using different keywords according to the topic on each page.
WebSelf offers a tool that lets you optimize your pages independently: The Search engine optimization settings.
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Create a Web site is not the magic wand of your success on the web, it must be maintain and promote it, but mostly to make sure your customers can find your site.
We must not neglect this aspect or you can put your project at risk. This is why I would like to stress the importance that the two steps below play on your project. 1 - . Identify keywords. 2 - . Optimize the page based on keywords. Identify ke...Read post

We see tons of WebSelf sites with absolutely no information on their physical address. Many of you (hairdresser, accountant, restaurant owner, etc.), own a business or chair on a local association. It is therefore important for you to generate local traffic to your site. Did you know that more than a third of the researches on search engines contain geographic information (city, town, region, etc.)? Here are 3 reasons why you need to add your location on your site: First and foremost, visitors/consumers are looking for a local company.Your target audience is probably more likely to find “your city” than “your product ". E.g.: People will type more naturally and logically “Wedding Photographer New York” than “Wedding photographer”. It develops the trust of your customers.Showing your visitors your location adds credibility to your site and to your business. Otherwise, you're just a vague concept that travels over the Internet and can result in a visitor's idea that you exist only in a “virtual” way. The human mind needs to connect to something concrete and this is why you need to add your location on your site. You can improve your listing in the search engines.Inserting a physical address also increases the confidence of Google to your site. Here's what you need to do right away: Step 1: Add your address on the pages of your site. Step 2: Add your target geographic area (city, region, etc.) in the page’s title (Title tag) and in its description and content. Step 3: Use the module Map to allow v...Read post

Are you looking for a way to improve your relationship with your customers or simply visitors? Or are you trying to find new ways to reach them? If so, then it may be time to think about sending newsletters to your customers. If you have either WebSelf’s Enterprise or E-Commerce plans, you can use the " Newsletter subscription " module to collect the e-mail address of visitors (voluntarily of course). We partnered up with Mailjet for the collection of adresses. You can use this tool to create and sent your newsletter.

But before sending a newsletter, there are a few points that you should consider. In this editorial I will give you a few tips to help you along the way.
1)...Read post

As a site owner a key question you have to ask yourself is how to attract or bring potential customers to your website. Search Engine Advertising (SEA) is a way to advertise your business through search engines like Google and Bing where you run an advertising campaign through hyperlinks. This can help you gain a better visibility and attract customers that are really interested. One of the advantages of SEA is that you can monitor your Return On Investment. Unlike with other types of advertising, you know the traffic level and the subsequent visits it generated because everything is measured and measurable. Another benefit is that you are billed is by pay-per-click. Which does not generate any costs, unless a visitor clicks on your business’s link. This allows you to manage your budget properly according to your goals (measured in terms of visitor volumes and / or sales) and adjust your spending to the cost of a click. The cost you pay per click is mainly based on the quality of your advertisements, your branch and the competition in this branch. If you aim a wide and competitive market it can cost you dearly in pay-per-cl...Read post

Using a personalized email address gives your company credibility and is one of the first steps towards creating a professional E-image.

Another good reason for using professional e-mail addresses is to give your business more flexibility. If you use your own domain name you can create a main contact for each department of your company. For example, support@YourCompany.com for customer support or sales@YourCompany.com for sales inquiries. This gives more clarity to customers and makes the delivery to the right contacts easier and you can identify customer requests faster and respond to them more efficiently.

You can also adjust the number of email addresses to the number of employees and add or delete them depending on the development of your business.

Using an e-mail address for your company name makes it easier for customers to remember your name, especially because an average customers is flooded with tons of e-mails. Your message more apparent than addresses that end with @hotmail.com or @gmail.com . FJohnson@YourCompany.com sounds more reliable than fJoe59@gmail.com

Customers and providers increasingly consider these free addresses as spam senders, some companies even block e-mails that are originate from these free accounts.

If you would like to avoid this and have a trustworthy image with your customers, you know what to do. WebSelf customers can manage their e-mails account directly from their Extranet if thisis not already the case.

Do you need more email-accounts?
Then it is best to subscribe to a different plan . Each plan comes with a different number of email address: Essential comes with 5...Read post