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A picture is worth a thousand words, take the time to select your vocabulary!

15/05/2013 16:28:14
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We can never say it often enough, a picture is worth a thousand words, but did you know that the wrong image can cost you up to $1000 in fine? In fact, did you know that you must pay close attention to the images that you use online? If you use a photo that does not belong to you or have the rights to use, you may be subject to fines!

I often hear "Well I found the image on Google, I’m pretty sure I can use it, right?" This is a big mistake. An image is not free of rights because it is found on Google Image, quite the opposite! The image was posted by someone else and that person has the rights to use it, whether because it’s their own picture or because they bought the rights. Photos and images are all subject to the rules relating to intellectual property and you don’t have any rights on an image taken online.

You can’t use a photo, image or illustration if you aren’t the author and don’t hold the rights. You can find images online that are free for personal use, but you must make sure that you’ve read the license and that this license permits you to use the image! Often Royalty Free Stock Photos sites have a set of license you must follow depending on your use of the image. For example, sometimes they require you to put a caption under the photo mentioning  the photographer or agency that took the picture. If you find a picture with a search engine and that it’s the perfect picture you were looking for, take the time to check if it is free to use or contact the webmaster for references on the author. It’s a necessity and can save you hundreds of dollars. If you use an image that is not yours or legal, you could be fined and in general, the  fines are pretty high! If you are a small business or an autoentrepreneur, every penny counts and you probably don’t like surprises of this kind! Taking the time to validate the legality of a picture is worth the time. You are responsible for the content posted on your site, so be careful!

We highly recommend that you purchase your photos via an image bank or to take your own pictures, with your own cameraThese are two easy ways to avoid complications. The online image banks are often very affordable and offer professional photos for your site. This will improve your design and give to your site a more unique style! If you take your own photos, make sure they are clear, sharp and blur-free! A picture that's too amateur looking may discourage your potential customers, especially in your e-shop!

An image bank that we highly recommend is Fotolia, which contains over  22 million high-definition images for all your professional needs. When you subscribe to a WebSelf plan for your site, you also get free Fotolia credits. Credits are the Fotolia currency. You can download images from as little as 1 credit.
In the Partners section of the extranet of your website, you will find a list of our partners. In Images and Design, a “Enjoy X free credit” link area will direct you to Fotolia’s website so you can take advantage of this offer. The number of credits available depends on the WebSelf plan to which you are subscribed :
  • Essential offers 3 credits and a 10% discount on the next purchase of images;
  • Company offers 5 credits and a 20% discount on the next purchase of images;
  • E-Shopoffers 5 credits and a 30% discount on the next purchase of images;
With such a benefits, it will be easier to take the right course for the images on your site and avoid troubles. Remember: a picture is worth 1000 words, make sure you choose the right ones!
Posted by Maud •   Add a comment  0 Comments





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