We see tons of WebSelf sites with absolutely no information on their physical address. Many of you (hairdresser, accountant, restaurant owner, etc.), own a business or chair on a local association. It is therefore important for you to generate local traffic to your site.
Did you know that more than a third of the researches on search engines contain geographic information (city, town, region, etc.)?
Here are 3 reasons why you need to add your location on your site:
- First and foremost, visitors/consumers are looking for a local company.Your target audience is probably more likely to find “your city” than “your product ". E.g.: People will type more naturally and logically “Wedding Photographer New York” than “Wedding photographer”.
- It develops the trust of your customers.Showing your visitors your location adds credibility to your site and to your business. Otherwise, you're just a vague concept that travels over the Internet and can result in a visitor's idea that you exist only in a “virtual” way. The human mind needs to connect to something concrete and this is why you need to add your location on your site.
- You can improve your listing in the search engines.Inserting a physical address also increases the confidence of Google to your site.
Here's what you need to do right away:
Step 1: Add your address on the pages of your site.
Step 2: Add your target geographic area (city, region, etc.) in the page’s title (Title tag) and in its description and content.
Step 3: Use the module Map to allow visitors to locate you easily.
Step 4: Sign in to
Google Places.This is a local "Directory» kind. This free service from Google allows you to control how your site appears in Google Maps and local search results. This will allow you to increase your visibility, respond to notices (Showing rating) and keep you informed about your customers.
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